Minggu, 28 Februari 2010

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Draw the Looney TunesFrom Chronicle Books

Warner Bros. and Chronicle Books proudly present Draw the Looney Tunes. For years, this was the textbook used by in-house artists to learn the ropes at Warner Bros. This exclusive edition brings the book to the general public for the very first time. But in no way have we stripped it down. We're not kwazy. We've left all the bells and whistles in place: vellum overlays, landscape four-color foldouts, vintage cartoons, step-by-step instruction, and how-to text quite the package! With good humor and wise counsel the artists reveal their secrets of success and outline everything necessary to master the basic principles. It's written for every level of expertise, so budding cartoonists and those well into their craft will learn how to bring characters to life, train the eye to really "see," create rhythm and movement, show perspective, and perfect the finer points of drawing Bugs himself. Chockful of all this and more, Draw the Looney Tunes is a veritable open vault of information and inspiration from those in the know and th-th-th-th-that's a lot, folks!

  • Sales Rank: #1120953 in Books
  • Published on: 2005-08-11
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.40" h x 1.20" w x 8.30" l,
  • Binding: Hardcover
  • 208 pages

About the Author
Dan Romanelli is president and founder of Warner Bros. Worldwide Consumer Products, based in Burbank, CA. Romanelli and his team represent some of the most highly regarded entertainment franchises in the world of licensing, including the Looney Tunes, Harry Potter, Scooby-Doo, and Batman, among many others.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Best how to draw book ever
By R. Mutt
As a novice product designer I was recently looking for a good book on how to draw. With hundreds of options, there were few books that actually taught me the stuff I really wanted to know. So I went through my personal library and found my copy of Draw the Looney Tunes. BAM. Jackpot.

Why would someone interested in product design care about a book on cartoon characters? Because this is what I learned:

How to start with the dynamics of the drawing and build detail from there.

How to add mass to simple lines.

How one moving part impacts the structure.

How major geometric structures work together to define the dynamics of the whole.

How perspective works. Finally! A book that teaches this in a way I both understand and care about.

And much more. There are a lot of surprising ways in which learning to draw Bugs Bunny translates into designing pretty much anything else you can imagine. I had a lot of fun working my way through this book and, unlike product design books and videos, didn't feel pressured to go buy $400 in Copic markers before I even started. All I needed was this book, a pencil, and a sketch pad.

Too bad this book is out of print. On the bright side, I suppose that gives those of us who have it an unfair advantage...

0 of 0 people found the following review helpful.
BEST TEACHING BOOK OUT THERE!
By Amazon Customer
With all the cartooning books out there (and believe me I own most of them!) this has to be the best. I learned more from this book than from any other. This is the book Warner Brothers gave to their new graphic artists/cartoonists to teach them how to capture just the right look for new and existing character designs. I put the techniques into practice at work and found the results to be outstandingly awesome!

I really like how the instructions (ie text) are minimal and the image examples are plentiful. Creative people like me don't really enjoy reading pages of text. Just tell me what I need to know so I can get on with it. This book had the perfect balance between instructions and visual examples.

My copy was, in my opinion, rather expensive but after seeing the results I got out of the techniques I learned, I don't feel like I paid that much after all. It was cheaper than taking a college class!

A truly AWESOME instructional book.

2 of 2 people found the following review helpful.
Great!!!
By Amazon Customer
This has been one of the greatest books I've ever bought, changed my way to draw, I guess in terms of drawing techniques does not contribute THAT much, however, the quotes of all important artists about drawing conception throughout history redefine how a "how to" book should be. I've always been a big fan of the Looney Tunes, the way they move, the way they tell a story, it is as though they were alive, and precisely, this is what this book is all about, bringing life to the characters you create. If you're interested on this book is because you like the Looney, and you'd like to give some of the loosenes and joy they've got to your own drawings. This books describes that some of the famous artists who were involved with the process of bringing life to the looney Tunes, in fact, they believed what they were creating was indeed alive... and I guess that's the best advice I got from that book...Everything you're creating is alive an you should always treat it with that in mind.

If you want to buy a book were you can learn how to draw the Looney Tunes, this is possible one of the best options you can get, but If you want to have a great reminder of how do you must feel when you draw something this is the best option I've you can come across ever.

See all 25 customer reviews...

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Kamis, 25 Februari 2010

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Trump: Think Like a Billionaire: Everything You Need to Know About Success, Real Estate, and Life, by Donald J. Trump, Meredith McIver

It’s not good enough to want it. You’ve got to know how to get it. Real estate titan, bestselling author, and TV star Donald J. Trump is the man to teach you the billionaire mind-set–how to think about money, career skills, and life. Here is crucial advice on investing in real estate from the expert, everything from dealing with brokers to renovating to assessing the value of property, buying and selling, and securing a mortgage. Trump will show you how to cut costs, decide how much risk to assume in your investments, and divide up your portfolio. He’ll also teach you how to impress anyone, how to correct or criticize someone effectively, and how to know if your friends are loyal–everything you need to know to get ahead.

And once you’ve earned your money, you’ve got to learn to spend it well. Trump presents his consumer guide to the best things in life, from wine to golf clubs to engagement rings. Check out the billionaire lifestyle–how they shop and what they buy. Even if you’re not superwealthy, you can afford many of these luxuries.

And what look inside the Trump world would be complete without The Apprentice? Trump will take you behind the scenes, from the end of season one and into season two, with insights into the making and the meaning of TV’s hottest show.
As Donald Trump proves, getting rich is easy. Staying rich is harder. Your chances are better, and you’ll have more fun, if you think like a billionaire. This is the book that will help you make a real difference in your life.


From the Hardcover edition.

  • Sales Rank: #36157 in Books
  • Brand: Trump, Donald/ McIver, Meredith
  • Published on: 2005-09-27
  • Released on: 2005-09-27
  • Original language: English
  • Number of items: 1
  • Dimensions: 6.89" h x .84" w x 4.18" l, .44 pounds
  • Binding: Mass Market Paperback
  • 288 pages

From Publishers Weekly
There’s no one better at promoting Donald Trump than the man himself. In this slim guide, which Trump says readers should consider "the second part of an ongoing conversation between you and The Donald" (the first part being his previous book, How to Get Rich), he offers his two-cents on everything from picking a mortgage broker and selling a house to dressing and grooming for work. Unfortunately, the book is packed with more clichés and glowing comments about his various properties (including his Mar-a-Lago resort, "one of the most beautiful places on earth") than practical advice. For instance, his advice on how to spot a fraud is, "If it seems too good to be true, it is," and his counsel on grooming is, "Dress for the job you want, not the job you have." Even his "Mar-a-Lago Diet" boils down to eating balanced meals. Each topic is covered in two pages or less, even big ones like How to Sell a House and How to Manage Debt, while other segments—such as A Week in the Life, which superficially covers a rather uneventful week in Trump’s life—run on far too long. The final third of the book consists of a teaser for the new season of The Apprentice. Trump provides a general overview of the first four episodes, but doesn’t give away any specifics about who gets the boot. Instead, he coyly says, "My first firing wasn’t terribly difficult, although I always feel bad for the first person to go because he or she will miss out on so much." Though Trump claims in the book’s introduction that "if you absorb only ten percent of the wisdom in this book, you’ll still have a good shot at becoming a millionaire," many a reader will likely finish this book feeling distinctly unenlightened.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From the Inside Flap
It's not good enough to want it. You've got to know how to get it. Real estate titan, bestselling author, and TV star Donald J. Trump is the man to teach you the billionaire mind-set-how to think about money, career skills, and life. Here is crucial advice on investing in real estate from the expert, everything from dealing with brokers to renovating to assessing the value of property, buying and selling, and securing a mortgage. Trump will show you how to cut costs, decide how much risk to assume in your investments, and divide up your portfolio. He'll also teach you how to impress anyone, how to correct or criticize someone effectively, and how to know if your friends are loyal-everything you need to know to get ahead.
And once you've earned your money, you've got to learn to spend it well. Trump presents his consumer guide to the best things in life, from wine to golf clubs to engagement rings. Check out the billionaire lifestyle-how they shop and what they buy. Even if you're not superwealthy, you can afford many of these luxuries.
And what look inside the Trump world would be complete without "The Apprentice? Trump will take you behind the scenes, from the end of season one and into season two, with insights into the making and the meaning of TV's hottest show.
As Donald Trump proves, getting rich is easy. "Staying rich is harder. Your chances are better, and you'll have more fun, if you think like a billionaire. This is the book that will help you make a real difference in your life.

"From the Hardcover edition.

About the Author
DONALD J. TRUMP is the very definition of the American success story, continually setting standards of excellence while expanding his interests in real estate, gaming, sports, and entertainment. Aside from The Apprentice, Trump and NBC are also partners in the ownership of and broadcast rights for the three largest beauty competitions in the world.

In New York City, the Trump signature is synonymous with the most prestigious addresses, including the renowned Trump Tower, the Trump International Hotel & Tower, the Trump Park Avenue, and the Trump Building at 40 Wall Street. He also has acclaimed golf courses in Briarcliff Manor, New York, Palm Beach, Florida, Bedminster, New Jersey, and Palos Verdes, California.
The Trump Organization is also one of the largest operators of hotels and casinos. The Trump name appears on three world-class casino hotels in Atlantic City.

Mr. Trump’s current projects include the building of Trump Place, the biggest development ever approved by the New York City Planning Commission (on the site of the former West Side Rail Yards), and a joint venture with the Chicago Sun-Times to build a 2.6-million-square-foot signature skyscraper on the banks of the Chicago River.

Trump is the number one New York Times bestselling author of How to Get Rich, The Art of the Deal, Surviving at the Top, The Art of the Comeback, as well as The America We Deserve. All told, these books have sold millions of copies.
An ardent philanthropist, Trump is involved with numerous civic and charitable organizations. In June 2000 he received his greatest honor, the Hotel and Real Estate Visionary of the Century award, given by the UJA Federation.


From the Hardcover edition.

Most helpful customer reviews

4 of 4 people found the following review helpful.
REACH OUT
By Joseph H. Race
I'm trying to act and think like a billionaire - still not there yet. I liked the insight, stimulation, and the determination. Donald might make it to the White House with his skills and acumen. I'll read some more of his manuscripts.

3 of 3 people found the following review helpful.
1/2 audiobook great and 1/2 is "so what"
By Sandra Pressley
I wanted to learn from The Donald, so I bought this audiobook which consists of 5 CDs. CDs 1, 2 and 1/3 of 3 are great because they represent and discuss the principles implicated by the audiobook's title. However, the remaining 2/3's of CD 3 and CDs 4 and 5 should have been sold separately under the title "The Donald's Typical Week and Pageantry." I am interested in learning about money, finance management, various forms of investing, and, financial growth. While I don't mind learning a bit about Mr. Trump's daily appointments and involvement with pageants, hearing that information is not why I purchased this audiobook.

So, I replay the first 2-1/3 CD and leave the remaining ones in the case. Whenever I re-hear the information The Donald is expounding, I learn more and more from it and see how it applies in my life and supports my financial goals and growth. I wish all 5 CDs were used to expound rather than some being used to self-promote.

3 of 3 people found the following review helpful.
Success
By Ms. Jess
I agree with a lot of what one of the reviewers here said (5 stars, John J. Rinck, February 14, 2005). I for one, greatly enjoyed the succinct and concise chapters. I prefer the book as it is, as compared to if a ghostwriter had written it (with more "flowery" language, which gives the illusion of getting more bang for your buck).

I find it interesting to note also that all the people blasting Mr. Trump and/or his books...well...*probably* aren't exactly billionaires (or millionaires?).

I enjoyed the "glossy photos" included also. They showcase his success.

Mr. Trump writes at the start: "Even if you absorb only ten percent of the wisdom in this book, you'll still have a good shot at becoming a millionaire."

Advice from other places in the book: "Focus on the solutions, not the problem."

Pg 149:
1. Think big
2. Stay focused
3. Be paranoid (keep your guard up)
4. Be passionate
5. Don't ever give up
6. Love what you are doing

I got this book because I enjoyed the introductory material (which I happened to chance upon via Google Books). I am an independent author/publisher/entrepreneur. The going can get tough sometimes. Rather than wallow in self-pity and whine/gripe about things endlessly, I seek out success stories and seek to emulate successful people (it sure beats moping around and complaining about things/life in general).

This book is no exception (success story, etc.). I am thankful to Mr. Trump for sharing a wealth of information, via his thoughts/views!

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Selasa, 23 Februari 2010

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Practical Propensity Score Methods Using R, by Walter L. Leite

Practical Propensity Score Methods Using R by Walter Leite is a practical book that uses a step-by-step analysis of realistic examples to help students understand the theory and code for implementing propensity score analysis with the R statistical language. With a comparison of both well-established and cutting-edge propensity score methods, the text highlights where solid guidelines exist to support best practices and where there is scarcity of research. Readers will find that this scaffolded approach to R and the book’s free online resources help them apply the text’s concepts to the analysis of their own data.

  • Sales Rank: #2374435 in Books
  • Published on: 2016-12-01
  • Original language: English
  • Dimensions: .0" h x .0" w x .0" l, .0 pounds
  • Binding: Paperback
  • 224 pages

Review
“This book offers a comprehensive, accessible, and timely treatment of propensity score analysis and its application for estimating treatment effects from observational data with varying levels of complexity. Both novice and advanced users of this methodology will appreciate the breadth and depth of the practical knowledge that Walter Leite offers, and the useful examples he provides.” (Itzhak Yanovitzky)

“Clearly written and technically sound, this text should be a staple for researchers and methodologists alike. Not only is the text an excellent resource for understanding propensity score analysis, but the author has recognized the messiness of real data, and helps the reader understand and appropriately address issues such as missing data and complex samples. This is extremely refreshing.” (Debbie Hahs-Vaughn)

“This book provides an overview of propensity score analysis. The author’s introduction situates propensity score analysis within Rubin’s Causal Model and Campbell’s Framework. This text will be good for the advanced user with previous knowledge of the R language, complex survey design, and missing data.” (S. Jeanne Horst)

“This book provides an excellent definition of propensity scores and the sequential steps required in its application.” (Mansoor A. F. Kazi)

“It is a well-crafted practical book on propensity score methods and features the free software R. I believe many students will like it.” (Wei Pan)

“With the use of examples consisting of real survey data, Practical Propensity Score Methods Using R provides a wide range of detailed information on how to reduce bias in research studies that seek to test treatment effects in situations where random assignment was not implemented.” (Jason Popan)

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Rabu, 17 Februari 2010

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Introduction to SolidWorks Flow Simulation 2013, by John Matsson

Introduction to SolidWorks Flow Simulation 2013, by John Matsson



Introduction to SolidWorks Flow Simulation 2013, by John Matsson

Ebook Introduction to SolidWorks Flow Simulation 2013, by John Matsson

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Introduction to SolidWorks Flow Simulation 2013, by John Matsson

An Introduction to SolidWorks Flow Simulation 2013 takes you through the steps of creating the SolidWorks part for the simulation followed by the setup and calculation of the SolidWorks Flow Simulation project. The results from calculations are visualized and compared with theoretical solutions and empirical data. Each chapter starts with the objectives and a description of the specific problems that are studied. End of chapter exercises are included for reinforcement and practice of what has been learned.

The fourteen chapters of this book are directed towards first-time to intermediate level users of SolidWorks Flow Simulation. It is intended to be a supplement to undergraduate Fluid Mechanics and Heat Transfer related courses. This book can also be used to show students the capabilities of fluid flow and heat transfer simulations in freshman and sophomore courses such as Introduction to Engineering. Both internal and external flow problems are covered and compared with experimental results and analytical solutions. Covered topics include airfoil flow, boundary layers, flow meters, heat exchanger, natural and forced convection, pipe flow, rotating flow, tube bank flow and valve flow.

Table of Contents

  • Introduction
  • Flat Plate Boundary Layer
  • Analysis of the Flow Past a Sphere and a Cylinder
  • Analysis of the Flow Past an Airfoil
  • Rayleigh-Bénard Convection and Taylor-Couette Flow
  • Pipe Flow
  • Flow Across a Tube Bank
  • Heat Exchanger
  • Ball Valve
  • Orifice Plate and Flow Nozzle
  • Thermal Boundary Layer
  • Free-Convection on a Vertical Plate and from a Horizontal Cylinder
  • Swirling Flow in a Closed Cylindrical Container
  • Flow Past a Model Rocket
    • Sales Rank: #1946207 in Books
    • Brand: Brand: SDC Publications
    • Published on: 2013-08-12
    • Original language: English
    • Dimensions: 10.75" h x 8.25" w x .75" l, 1.70 pounds
    • Binding: Perfect Paperback
    • 340 pages
    Features
    • Used Book in Good Condition

    Most helpful customer reviews

    0 of 0 people found the following review helpful.
    Add utube videos to fill out this book....
    By Steven Hill
    cool book that teaches the main/fundamentals of FEA flow sims/calcs.......most of the projects in the book repeats itself w the same FEA process of project set-up to close-out. In each chapter it jumps right in to start the project w little wording on the background of the chapter topic. I do suggest adding some youtube videos to help fill out this book I general.

    0 of 0 people found the following review helpful.
    Five Stars
    By GypsyPrince
    Great purchase experience! Item was exactly what I was expecting.

    See all 2 customer reviews...

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    Rabu, 10 Februari 2010

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    • Sales Rank: #768525 in eBooks
    • Published on: 2015-11-14
    • Released on: 2015-11-14
    • Format: Kindle eBook

    Most helpful customer reviews

    1 of 1 people found the following review helpful.
    If you want more than the dull old fashion question-and-answers reviewing methods for your trainings- this ...
    By Amazon Customer
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    Sabtu, 06 Februari 2010

    [O200.Ebook] Free Ebook Secrets from the Eating Lab: The Science of Weight Loss, the Myth of Willpower, and Why You Should Never Diet Again, by Traci Mann

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    Secrets from the Eating Lab: The Science of Weight Loss, the Myth of Willpower, and Why You Should Never Diet Again, by Traci Mann

    A provocative expose of the dieting industry from one of the nation’s leading researchers in self-control and the psychology of weight loss that offers proven strategies for sustainable weight loss.

    From her office in the University of Minnesota’s Health and Eating Lab, professor Traci Mann researches self-control and dieting. And what she has discovered is groundbreaking. Not only do diets not work; they often result in weight gain. Americans are losing the battle of the bulge because our bodies and brains are not hardwired to resist food—the very idea of it works against our biological imperative to survive.

    In Secrets From the Eating Lab, Mann challenges assumptions—including those that make up the very foundation of the weight loss industry—about how diets work and why they fail. The result of more than two decades of research, it offers cutting-edge science and exciting new insights into the American obesity epidemic and our relationship with eating and food.

    Secrets From the Eating Lab also gives readers the practical tools they need to actually lose weight and get healthy. Mann argues that the idea of willpower is a myth—we shouldn’t waste time and money trying to combat our natural tendencies. Instead, she offers 12 simple, effective strategies that take advantage of human nature instead of fighting it—from changing the size of your plates to socializing with people with healthy habits, removing “healthy” labels that send negative messages to redefining comfort food.

    • Sales Rank: #58046 in Books
    • Published on: 2015-04-07
    • Released on: 2015-04-07
    • Original language: English
    • Number of items: 1
    • Dimensions: 9.00" h x .93" w x 6.00" l, .0 pounds
    • Binding: Hardcover
    • 272 pages

    Review
    “Mann - who has been on a diet only once, for just two weeks, and who loves ice cream, especially rocky road - does not suggest that we give up altogether. She offers some research-based ways to change unhealthful eating habits and get to that leanest livable weight.” (Los Angeles Times)

    “Secrets from the Eating Lab offers a behind-the-scenes look into one of the most ingenious and creative labs in the country. In her clever book, Mann provides key insights and practical lessons that will make you think about-and then change-the way you eat.” (Brian Wansink PhD, author of Mindless Eating and Slim by Design)

    “In a seemingly endless parade of ‘new’ fad diets, we are in great need of Dr. Traci Mann, an open-minded iconoclast who exposes the diet mega-industry’s hype-filled promises with watertight research and fascinating studies.” (Kate Christensen, author of Blue Plate Special and Winner of the PEN/Faulkner Award)

    “While it’s scientifically undeniable that diets don’t work, there is also good news...In Secrets from the Eating Lab, Traci Mann offers a realistic alternative, providing a scientifically-supported path to achieving health and fitness goals while debunking the many myths surrounding this complex and emotionally charged topic.” (Paul Campos, Professor, University of Colorado, and author of The Obesity Myth)

    “Secrets from the Eating Lab exposes the flawed logic and faulty science upon which the diet industry is founded. It’s time we all look at the facts: diets are ineffective. Traci Mann’s innovative research reveals a better, more effective path to sustainable weight loss.” (Jonathan Bailor, New York Times bestselling author of The Calorie Myth)

    From the Back Cover

    Is Your Diet Making You Fat?

    From her Health and Eating Laboratory at the University of Minnesota, Professor Traci Mann researches self-control and dieting. And what she has discovered is groundbreaking: not only do diets not work, they often result in weight gain. We are losing the battle of the bulge because our bodies and brains are not hardwired to resist food—in fact, the very idea of it works against our biological imperative to survive.

    In Secrets from the Eating Lab, Mann challenges assumptions—including those that make up the foundation of the weight loss industry—about how diets work and why they fail. As Mann explains, most weight loss plans are reliant on the notion of willpower—and willpower is an illusion. Moreover, even when we are able to successfully lose weight, our bodies fight our efforts, seeking to regain the weight we've worked so hard to lose. In the end, we become chronic "yo-yo" dieters, destined to lose and regain the same pounds time and again. The diet industry is well aware of these facts and has tellingly built their business model on the concept of the "repeat customer"; they know we'll be back.

    The result of more than two decades of research, Secrets from the Eating Lab presents cutting-edge science and offers exciting new insights into the American obesity epidemic and our relationship with food. From redefining "comfort food" to reconsidering healthy food labeling that, ironically, makes us less inclined to make healthy choices, Mann presents an arsenal of simple, common-sense strategies that take advantage of human nature instead of fighting it—helping you to achieve a healthy and sustainable weight.

    About the Author

    Traci Mann, Ph.D. , is professor of psychology at the University of Minnesota and is an expert on the psychology of eating, dieting, and self-control. She was a tenured professor at UCLA before moving to the University of Minnesota, where she founded the Health and Eating Lab. Her research has been funded by the National Institutes of Health, the United States Department of Agriculture, and the National Aeronautics and Space Association (NASA). She lives with her husband, University of Minnesota professor of psychology Stephen Engel, and their two sons in Edina, Minnesota.

    Most helpful customer reviews

    74 of 77 people found the following review helpful.
    Sneaky Experiments & Pracitial Ideas From the Eating Lab
    By Bassocantor
    SECRETS FROM THE EATING LAB is a very unique book. I don't believe I've ever read a book on eating that is based upon research from an eating lab. The author conducted her experiments on eating in a pretty sneaky way: "I tell our research participants that we are studying other things entirely, such as their memory or their moods or how they communicate with their friends. But being the hospitable people we are, we just happen to offer them snacks while we study them. They have no idea that it's what they do with these snacks that were really studying. "Sneaky, sneaky!

    The author admits she was very surprised by her findings: "Much to my surprise, I've learned that nearly everything I thought was true about eating was false. "Perhaps one of the most important conclusions of this book regards the failures of diets: "The most rigorous diet studies find that about half of dieters will weigh more for 25 years after the diet ends than they did before the diet began."

    One of the big problems with diets is that diets cause stress. But a stress response itself is something that leads to weight gain! "Stress cannot be avoided when you are dieting because dieting itself causes stress. Dieting causes the stress response that has already been showed to lead to weight gain."

    One of the recurring themes of SECRETS FROM THE EATING LAB is how realistic your weight goal is. Your realistic weight is highly correlated to the weight of your biological parents. She cites studies with twins who are living in separate homes. They discovered that the weight of the twins was very similar to each other, even though they had been raised in separate households.

    The author estimates that your genes account for 70 percent of the variation in your weight. It's not that you can't affect your weight at all but that what you can change is probably a lot more limited than you think: "Your body is trying to keep you within that genetically determined set weight range."

    The most controversial part of this book will certainly be Dr. Mann's assertions about obesity. She points out that the scientific evidence does not really support the idea that all obesity is unhealthy. The author cites a study which found that overweight people actually had a slightly lower risk of death than normal weight people. In fact, "being overweight appears to be even a bit healthier than being the recommended weight." The doctor clarifies that it's not slightly obese people that have the health risks--it's what are called "Class 3 Obesity." And only 6 percent of the US population is in that category.

    A surprising finding from the author's research is what is called the "obesity paradox." This section of the book was a real eye opener for me. Here's the paradox: Obesity in America has greatly increased over the past few decades. One would think, therefore, that the rate of diabetes would have skyrocketed, but it has not. Dr. Mann points out that the prevalence of diabetes went from 9% to 11%, and that the rate of cardiovascular disease actually decreased.

    Dr. Mann recommends that you aim for your lowest realistic weight--not some idealistic weight that is not actually attainable. Rather than going on and off diets, you exercise, eat nutritiously, avoid weight cycling, and get proper medical care. She gives lots of practical suggestions on how to do this. For example, remember that the actions of people around you do has a great impact on how you eat.

    The author is a big proponent of regular exercise, even though it doesn't usually lead to big weight loss. The benefits of exercise are numerous, the author points out. Simply put, "Exercise prevents death," and exercise "works as well as drugs in preventing death among people with heart disease, stroke, or pre-diabetes." In addition, "Exercise helps even if you don't lose weight." Exercise also helps reduce stress. You really do feel better on a regimen of exercise.

    The author has some final words for the reader in the section called "Final Words: Diet Schmiet." She really discourages the reader from trying to go on diets: "Diets don't work. Big deal. You don't need them to work. You need to not go on them." Instead, she suggests, "reach your leanest livable weight, that comfortable weight at the lower end of your set range. You'll have no trouble reaching it if you exercise regularly and use some of the smart regulation strategies in this book to create reasonable eating habits."

    All in all, I found SECRETS FROM THE EATING LAB to be a surprising book, with some very unusual conclusions. The author's experience and qualifications are solid, but this book is bound to be controversial, because it takes aim at some of the core assumptions in the health/diet world.

    Advance copy for impartial review.

    70 of 75 people found the following review helpful.
    I really enjoyed it and found much of it very interesting
    By Classic Firm Lover
    This is one of those books I wish I could give 3.5 stars. I really enjoyed it and found much of it very interesting. I'd say it's better than three stars, but not quite four. Mann does recount some very enlightening studies and I think hits the nail on the head that much of our problem is a fixation on weight, appearance and unrealistic expectations of what we 'should' weigh. I love that she encourages the reader to strive for a 'lean livable weight' and just kind of get over the whole weight thing. Life is so much more important than a number on a scale and to those aspects I give a hearty 'hurrah.' Also, I applaud Mann's easily readable and entertaining writing style.

    However, her suggestions on how to arrive at this lean, livable weight leave something to be desired in my opinion. Mann suggests a series of behavioral modification techniques, such as eating off smaller plates or avoiding the route home that passes by the delectable bakery, but honestly, these suggestions fall into the 'nothing new' category. She seems incredibly reluctant to suggest ways of eating that might involve any kind of restriction, which I think might be what people actually need to do to find this 'leanest livable weight.' I don't mean to suggest draconian diets, the avoidance of which is obviously the point of the book, but our modern way of eating is problematic. I don't think it's just because we're eating off big plates. We have a food quality problem, not just quantity.

    We're eating out more. We're not cooking as much from scratch, we're eating more packaged foods, industrial oils that contribute to inflammation and just WAY TOO MUCH SUGAR, in all it's forms, especially high-fructose corn syrup. It's hiding in everything from chicken broth to peanut butter. I know Mann is not a medical doctor or nutritionist, so maybe that's why she's reluctant to offer any dietary suggestions other than the play-it-safe recommendation to eat more vegetables.

    For example, she recounts the story of a man who told her he had lost significant weight by eating only twice a day. He had noticed a pig he had raised grew up healthy and lean from only eating twice a day, and so he tried it. The strategy was very effective for him, yet Mann says it's not something she would recommend because eating just twice a day 'sounds miserable.' I appreciate that she's going for sustainability here, but still, there is some good science backing up infrequent eating! Putting some significant time in between meals--especially a full 12 hours between dinner and breakfast--is a sound strategy. I find I need to eat more than twice a day, but I try to avoid snacking and put as much time between meals as I reasonably can. Getting back to regular meals is realistic, and sustainable. The snack manufacturers have convinced us we need to graze all day, which is neither true nor wise. What a missed opportunity not to share that in the context of this story!

    I did enjoy the book. I do recommend it, but wish Mann had gone a little farther in her recommendations.

    35 of 36 people found the following review helpful.
    Fascinating account of why diets fail and how fear of obesity is making things even worse
    By Todd I. Stark
    This is a very well written and uniquely informative book in a field glutted with opinions and weak and conflicting advice. It is not a how-to book on losing weight, although it has a few solid behavioral suggestions for making modest healthy changes. This is primarily an interpretation of much of the available evidence regarding obesity and health by psychologist who runs an eating lab at the University of Minnesota and publishes a lot of scholarly peer reviewed work in the field.

    Although she is a researcher, Dr. Mann takes pains to distinguish herself from obesity researchers with a public health focus who are motivated to warn people about the dangers of increasing body fat. Her interpretation of the data is often the opposite in some ways from theirs, she sees the growing incidence of body fat and she sees the growing incidence of adult onset diabetes, but she reports that the link between body fat and health problems is far weaker than is implied by the rhetoric of most obesity researchers and much weaker than the popular impression has become. In addition, our efforts to fight obesity have, she concludes, actually become counter-productive because of the manner in which we typically attempt to fight our own biology by restricting calories and exercising in ways that increase our stresses and increase our preoccupation with food, and that both of these things feed back into exacerbating the original problem.

    The book starts off ripping into both the commercial diet industry and the focus of a lot of articles by doctors and obesity researchers by announcing that their "3 pillars" are all simply false:

    1. That some diets work for losing weight
    2. That some diets are healthy for losing weight
    3. That obesity itself is deadly

    Among the central and most compelling aspects of this book is where Mann observes that our ideal body image often tends to be outside of the range that we can reasonably sustain. And this becomes confused with health concerns and fed by commercial interests. We could transform our bodies potentially through diet and exercise, but at the cost of altering or entire lives in the service of that goal and experiencing extended self-denial and obsession with food.

    And the clincher for her argument is that all this self-denial and obsession would be mostly serving our aesthetic ideal rather than actually improving health. She finds that according to best available evidence upon close inspection mortality is not significantly improved by losing weight, unless you are already extremely obese and still have a long life ahead of you. The population in that category is far smaller than the one targeted by both the diet and fitness industries and most obesity researchers.

    Mann finds that diets consistently fail in two ways: (1) only a tiny percentage of dieters retain their weight loss, regardless of which diet it is, and (2) even when people lose enough weight to satisfy the goals of improving their risk profile, they rarely lose enough to satisfy their aesthetic preference. This means that according to the person themselves, their diet failed even when for health purposes it succeeds. Our aesthetic goals trump our health goals for the purpose of satisfaction with the diet.

    If we should want to attempt small changes that help us regulate our own eating so we can maintain a sustainably lower body weight, Mann offers several well-tested behavioral suggestions along the lines of "nudges" that help us avoid being triggered to eat excessively.

    I think her principles seem sound and her use of evidence is compelling. I would say that anyone who wants to lose a few pounds permanently would probably benefit from the sort of cognitive-behavioral suggestions Mann gives in her book.

    I do have a criticism of her otherwise superb and unique exposition though.

    She argues for a set point model of body weight regulation that maintains our weight within a fairly narrow range but she doesn't really address the obvious question of why people are statistically getting fatter if we are so consistent at maintaining our weight in such a narrow range. She puts most of her focus on obesity not being as deadly as it appears except at the extreme, and she explains why people can't simply diet away unwanted body fat, but she doesn't at all dive into the reasons for our growing bodies.

    That's a big topic and it isn't her area of research so I can understand leaving it to others to try to explain, but for me it left a logical hole in her argument that begs to be filled and should have been addressed with at least some general thoughts. She should have touched on the moving of "settling points" that move somewhat rather than implying a single weight range exists for each person. Clearly that range shifts under different clusters of life conditions. That's not just important because we need to explain why we get fatter. It is also important because we need to explain the few outlier cases where people do successfully make the changes needed to lose very large amounts of weight and keep it off for years or decades. They are I think becoming different people in a sense, with different weight regulation settling points resulting from different activity patterns and eating habits and different environmental conditions. She doesn't really seem to allow for that at all. Her insistence that a "diet" doesn't allow for that may give a misleading impression that people _never_ successfully lose significant weight for the long term. That is clearly not true. Playing the odds is fine, and we need to be realistic about what is required, but knowing why the outliers succeed is important as well.

    The reason she is right most of the time I think is that it is a lot more work than we expect to be able to do the experimentation and learning and self-observation needed to learn to avoid temptations and prepare our own food in a nutritious way and so on, and as she says, "diet" to most people means eating certain things, not engaging in a challenging ongoing learning process and strategically altering clusters of habits. If you expect to do that sort of thing, then I think it is entirely possible to shift from one "settling point" to another to lose a lot of weight over time and keep it off. She is right that if you do this kind of staged life adjustment to become very lean, you will have a much harder time maintaining it in general until it becomes a developmental change. She is right that this cannot possibly be done in most cases simply by acts of discipline. You have to become smart about it.

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